Amazon Super Bowl

Creative Director: Austin Hilde | ECD: Michael Boychuk

Alexa Moments:

Amazon's "My Girl" Super Bowl spot ignited the "Alexa Moments”: An innovative series of tiny 10-second vignettes that capture slices of everyday life where Alexa turns ordinary moments into fun memories.

Dozens of these “Alex Moments” TV spots were created to showcased how Alexa can effortlessly weave into the many facets of everyday life.